Nigeria’s fourth mobile telecommunications operator, 9mobile formerly trading as Etisalat Nigeria, appears to be on its way out of the recent loan crisis that engulfed the company. Barring any unforeseen circumstances, the telecommunications operator now looks set to be one of the investment deals of 2017, as indicators show.Aligned to the strategic objective of launching the telecom firm back on track for business continuity and profitability, an interim board and management was appointed on July 4, to stir the ship of the firm on the path of stability. The new board comprises Dr. Joseph Nnanna, Deputy Governor, Financial System Stability at the Central Bank of Nigeria (CBN) as Chairman, while Oluseyi Bickersteth, and Ken Igbokwe, are Non-Executive Directors.
Boye Olusanya is the new Chief Executive Officer, and Mrs. Funke Ighodaro is Executive Director/Chief Financial Officer. Olusanya replaced former CEO, Matthew Willsher, while Ighodaro took over from the former CFO, Olawole Obasunloye.Coming after the appointment of a new board and management was a new brand identity unveiled on July 19, whereby the former trading name, Etisalat Nigeria, morphed into 9mobile. Industry watchers considered this as unprecedented because the new brand identity.