African Alliance Insurance Plc launches a new identity with potential for stronger growth through innovation and branding.
The Interim Chairman, Board of Directors, African Alliance Plc, Anthony Okocha, who affirmed that the life insurance company would continue to break new grounds and increase the joy of its customers also said that the re-branding has refreshed their identity to align with their new business strategy.
The company’s Managing Director, Mrs Funmi Omo, said the great heritage of African Alliance Insurance began almost six decades ago on May 6, 1960 by its founders – Chief S.L. Edu, Mr T. A. Braithwaite and Chief M.E.R. Okorodudu-backed by leading reinsurers and co-shareholders, Munich Reinsurance Company.
Funmi said that they are committed to protecting the future of every Nigerian, and also relentless in their mission to improve the quality of life of our clients while adding value to our shareholders.
She stated that in line with their strategic direction and focus, they have embarked on a corporate re-branding process including development of a corporate brand strategy, a new brand identity, and new corporate tagline to drive up their impact and success as an organization.
The MD who mentioned the colors of their new brand identity which consists of –Blue and Grey explained that Blue represents loyalty, strength, wisdom, trust, technology and stability, while the color grey stands for friendship, maturity, imagination, sophistication, security, reliability and intelligence.